DECK: *A social media employee, unpaid for the task, solicits paid tutelage from strangers to satisfy an upmarket clientele.*
BYLINE: By Silas Vane / Business Correspondent, Slopgate
The transaction, in its essentials, is straightforward. A Houston interior design firm of some local renown—appearances on television, collaborations with influencers of the upper tier—has engaged a social media manager on a remote basis. The manager's contract, by his own account, covers the production and posting of promotional material. It does not cover the retouching of client renderings by means of artificial intelligence. He has been asked to perform that work nonetheless. He has tried. The results, by the firm's assessment and his own, are unsatisfactory. The firm has not recommended a tool. The firm has not provided instruction. The manager, on the public forum r/ChatGPT, has offered twenty dollars of his own money, payable by PayPal, to any stranger who will teach him.
The arithmetic is worth setting down. The firm has acquired, at no additional payroll cost, a capability for which it would otherwise have retained a specialist. The employee has acquired, at a cost of twenty dollars and the time required to read the responses of strangers, a skill for which he is not being compensated. The instruction itself has been procured at retail, from a forum, by a man who has identified himself as the sole earner for a wife and children and who has stated, in the same post, that he will do whatever is necessary to retain the position. The market for this instruction has been created by the firm and is being cleared by the employee. The firm is not a party to the transaction it has occasioned.
This is the ordinary mechanism by which a new technology is absorbed into a service business. The capital cost is negligible—a subscription, a browser tab. The labor cost is moved off the books of the firm and onto the personal time, personal funds, and personal forums of the workforce. The firm does not record an investment in training. The employee does not record a second job. The Bureau of Labor Statistics will not capture the hours. Neither will the firm's accountant, who will observe only that the rendering work, formerly outsourced or omitted, is now being supplied at the cost of the social media manager's salary, which has not changed.
The post itself is unambiguously the work of a human being. The Spanish interjection ("ni nada"), the abbreviated profanity ("fkn"), the truncated demonstrative ("ts")—these are the signatures of a man writing in a hurry, in a second language, under the pressure of a payroll he cannot afford to lose. The artefact under review, in this instance, is not a machine production. It is the labor market reorganizing itself around the expectation of one. The expectation is the specimen. The expectation is what one might, with restraint, call slop.
The firm's conduct is not unusual and is not, in any narrow sense, improper. It has identified a tool that appears to perform, at the cost of a monthly subscription, work for which it formerly paid a vendor. It has assigned the tool to the nearest available employee. It has asked for improvement. When improvement was not forthcoming, it did not retract the assignment. There is no contract clause that has been breached, no statute that has been violated, no professional body that will be notified. The cost has been shifted by means of a request, and the request has been accepted because the alternative was the loss of the position.
The twenty dollars is the figure that lingers. It is the price the manager has set on the instruction his employer will not provide. It is offered to a stranger because no other party in the transaction is available. It is drawn from the same wages the firm is paying him for the work he was hired to do. In the older arrangement, a firm acquiring a new capability bore the cost of acquiring it. In the present arrangement, the cost is borne, in twenty-dollar increments, by the people least able to bear it, and is paid to other people, equally situated, who happen this week to know one more thing.
The clientele, it should be noted, will see the rendering. They will not see the post.
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